Graphic Design

Global Visuals, Culturally Rooted

During my time with ViacomCBS, I supported the international rollout of the Paramount+ app and contributed to the visual adaptation of promotional materials for Latin American and Brazilian markets. My role involved working on key art and poster assets, ensuring language translation and regional aesthetics aligned with brand standards and local cultural context.

I collaborated with creative leads and localization teams to adapt U.S.-based campaign materials, translating text, tone, meaning, and mood across languages. This required both precision and sensitivity, as we worked to preserve the emotional impact of the original content while making it resonate with diverse audiences.

It was a fast-paced, cross-cultural design environment where I learned how to honor global brand identity and regional nuance, balancing consistency with deep cultural respect.